Creative Strategy
Graphic design
Social Media
Live Content Creation

There’s no way I’d run 400km. Based entirely on that feeling, I designed the communication strategy and graphic system for this Barcelona-based run club. They’re competitive, fun, fast, and have absolutely no sense of when to stop. So, my thinking was: denial.

Straightforward messages, bold typography, and quick doodles, all grounded in everyday memes and old TV references. The goal was to keep it relaxed and minimalist: easy to follow, but still bold and clever enough to match the team’s spirit.

The live Instagram coverage of the Eurotrip Run event this June was the first test of this madness, both in visuals and copy.

The team ended up having absolutely no limits and won the whole thing.