Anaisa Rodrigues

Parfois

2018 — 2024

Problem Solving
Graphic design
Copywriting
Content Creation
Motion Design
Art Direction
Video direction & Editing
Event Planning
Packaging Design
Production

It always starts with a photo. Then it was my job to make it come alive – to make it look like the dress you never knew you always wanted.
Every week, Parfois launched something new through specifically and strategically designed communications, spread across all media to tell a story.

Besides juggling all things digital marketing – from image and design to every gift, kit, and influencer package the brand sent – I joined the sharpest committee: the one behind every event, activation, live coverage, and collection launch.
From creativity with no boundaries to making it all happen with less than expected. Hard-level problem solving, and some of the brightest thinking. From Porto to the universe.

Production assistance and art direction for content creation during the live coverage of the Lightfast Event: the launch of the then-upcoming FW22 collection in downtown Madrid.
Starting with a tour of traditional hotspots and contemporary art hubs, joined by a group of influencers, KOLs, and press guests; and wrapping up with an evening party and pop-up store featuring music, food, brand activations, and a physical and digital exhibition of key pieces from the collection, which guests could preorder on the spot.
2022.

Parfois’ first bridal collection, launched in the spring of 2023. We directed a posh-meets-Vegas kind of campaign.
Shot at Casino da Póvoa, with plenty of game, lights, cars, accessories, and a healthy dose of runaway-bride energy.

Limited-edition collection. 2022.
Shot in a quarry, shown to press at a private event in Paris, and sold exclusively online until sold out.

Press & Influencer Kit to bring the summer mood – and the collection – to 200 of the brand’s friends across Portugal, Spain, France, and beyond.
And by summer, we meant sun-seeking, beach days, sunglasses, and crosswords.
Concept, design, production, quality control and assembly handled.
2022.

A candy advent calendar, reinvented as a surprise. With simple design, production, and materials to mimic the classic, childlike Christmas chocolate box.
A challenge from concept to production, and to the assembling of half a thousand boxes (and the team that would put them together by hand.)
Merry Christmas 2023.